THE HISTORY OF THE BRAND

1946:Opening of the fashion house Christian Dior, on 16 December, in a small private mansion at 30, avenue Montaigne.
1947:Presentation of the first collection, Spring-Summer 1947. The lines'COROLLE' and '8' stun the fashion world.
Dior receives a fashion award from Neiman Marcus in Dallas.
1948:Opening of Christian Dior -New York and Christian Dior Perfumes-New York.
1954:Opening of Christian Dior Ltd, Dior's first London shop. The 'H Line' in the collection Autumn-Winter 1954-1955, is nicknamed the 'French Bean Line' or'Flat Look'.
1955:Yves Saint Laurent is appointed to the design staff and becomes Dior's first and only assistant.
1956:Creation of the perfume'Diorissimo'.
1957:Christian Dior dies of a deart attack and YSL is appointed artistic director.
1958:YSL shows the'Trapeze Line' in his fist collection,SS 1958. Marc Bohan is appointed artistic dirctor of Christian Dior.
1961:Marc Bohan presents his first Haute Couture collection SS 1961, the'Slim Look'.
1967:First collection of women's ready-to-wear, 'Miss Dior', created by Philippe Guibourge.
Introdction of the 'Baby Dior' Line.
1983:Marc Bohan is awarded De d'Or for his Haute Couture collection.SS 1983.
1988:a Second De d'Or is awarded to Marc Bohan for his Haute Counture collection.
1996:Fiftieth anniversary of the house of Dior.
1997 Christian Dior Couture takes over the network of 13 boutiques operated under franchise by its Japanese licensee, Kanebo.
1998 :Christian Dior Couture takes over the direct marketing of ready-to-wear and women’s accessories in Japan after terminating its licensing agreement with Kanebo.
1999 :Launch of the perfume “J’adore”.Creation of a new business group, Fine Jewelry, whose collections are created by Victoire de Castellane.
2001: In January 2001, Hedi Slimane, new creator of the “Homme” line, presents his first collection based on a new contemporary masculine concept.Launch of the men’s fragrance “Higher”.Opening of the Fine Jewelry boutique at Place Vendôme, created under the supervision of Victoire de Castellane.
2002 :Launch of the perfume “Addict”.
2003: Opening of a flagship boutique in the Omotesando district (Tokyo).
2004: Opening of a flagship boutique in the Ginza district (Tokyo).
2005 :Celebration of the centennial of Christian Dior’s birth.Launch of the perfumes “Miss Dior Chérie” and “Dior Homme”.
2006: Christian Dior Couture directly takes over the activity of its Moscow agent and opens a boutique in the GUM department store.
2007 :Celebration of the 60th anniversary of the creation of Maison Dior (1947). Kris Van Assche, the new creator of the menswear line, presents his first collections.